Silver Yeti is an Internet Strategy company.  SEO, Google Adwords, email marketing, social media marketing, blogging, online video all of these are tactics.  Tactics are only truly effective when contained within a coherent powerful strategic framework.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu

“People who remain on the ground operate in what I call tactical hell. They are constantly reacting to what others bring and this creates a kind of constant wave effect—each reverberation of an action/reaction keeps you locked in this mode…” Robert Greene, author – 48 laws of Power

When choosing a partner & formulating a strategy the partner must:

• Understand what type of company you are and what market you are in
• Know which tactics are appropriate for your type of company and market
• Have a thorough understanding of Internet Marketing tactics and how they can be applied.
• Know how to apply these tactics effectively
• Have a network of highly skilled companies who can apply these tactics for you